{"id":153,"date":"2013-02-19T15:34:40","date_gmt":"2013-02-19T15:34:40","guid":{"rendered":"http:\/\/des7052.lacamaraderie.com\/?p=153"},"modified":"2013-02-19T15:34:40","modified_gmt":"2013-02-19T15:34:40","slug":"reconfort-urbain","status":"publish","type":"post","link":"https:\/\/www.des7052.uqam.ca\/?p=153","title":{"rendered":"R\u00e9confort urbain"},"content":{"rendered":"<p>Les campagnes pour le lait au Qu\u00e9bec sont depuis bien longtemps acc\u00e8s sur le caract\u00e8re r\u00e9confortant, li\u00e9 au monde de l&rsquo;enfance (parfois jusqu&rsquo;\u00e0 jouer sur l&rsquo;aspect m\u00e9lancolique pour les adultes de celui-ci), du lait. En hiver 2010, pour les \u00ab\u00a0Soir\u00e9es r\u00e9confortantes\u00a0\u00bb, on a mis\u00e9 sur une campagne dans les lieux publics assez voyante. En effet, m\u00e9tro, arr\u00eats d&rsquo;autobus et m\u00e9gacolonnes se sont vues habill\u00e9es. Ces deux derni\u00e8res ont \u00e9t\u00e9 coiff\u00e9es de tuques g\u00e9antes tricot\u00e9es, alors que du vinyl pr\u00e9sentant le tricot d&rsquo;un foulard g\u00e9ant a rev\u00eatu les trains. Les abribus \u00e9taient \u00e9galement chauff\u00e9es. On pouvait \u00e9galement se brancher sur des prises interactives et entendre des contes (qui \u00e9taient racont\u00e9s lors des soir\u00e9es).\u00a0On cherche donc \u00e0 attirer le public avec un combo slogan+hiver+tricot+chaud+contes, ou communication textuelle+contexte+\u00e9l\u00e9ment ayant un impact visuel important+r\u00e9confort+souvenir.<\/p>\n<p>&nbsp;<\/p>\n<p>2010, Montr\u00e9al &amp; Qu\u00e9bec<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les campagnes pour le lait au Qu\u00e9bec sont depuis bien longtemps acc\u00e8s sur le caract\u00e8re r\u00e9confortant, li\u00e9 au monde de l&rsquo;enfance (parfois jusqu&rsquo;\u00e0 jouer sur l&rsquo;aspect m\u00e9lancolique pour les adultes de celui-ci), du lait. En hiver 2010, pour les \u00ab\u00a0Soir\u00e9es r\u00e9confortantes\u00a0\u00bb, on a mis\u00e9 sur une campagne dans les lieux publics assez voyante. En effet, [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":178,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.des7052.uqam.ca\/index.php?rest_route=\/wp\/v2\/posts\/153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.des7052.uqam.ca\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.des7052.uqam.ca\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.des7052.uqam.ca\/index.php?rest_route=\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.des7052.uqam.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=153"}],"version-history":[{"count":0,"href":"https:\/\/www.des7052.uqam.ca\/index.php?rest_route=\/wp\/v2\/posts\/153\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.des7052.uqam.ca\/index.php?rest_route=\/wp\/v2\/media\/178"}],"wp:attachment":[{"href":"https:\/\/www.des7052.uqam.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.des7052.uqam.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.des7052.uqam.ca\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}