{"id":384,"date":"2013-02-19T17:03:00","date_gmt":"2013-02-19T17:03:00","guid":{"rendered":"http:\/\/des7052.lacamaraderie.com\/?p=384"},"modified":"2013-02-19T17:03:00","modified_gmt":"2013-02-19T17:03:00","slug":"le-plaisir-de-faire-changement","status":"publish","type":"post","link":"https:\/\/www.des7052.uqam.ca\/?p=384","title":{"rendered":"Revisiter de vieux classique pour mieux les red\u00e9couvrir"},"content":{"rendered":"<p align=\"LEFT\">Comment amener les citoyens \u00e0 adopter des habitudes de vie plus saine d&rsquo;une fa\u00e7on amusante, voil\u00e0 le mandat de The Fun Theory, une initiative de Volkswagen. Dans ce cas-ci, promouvoir l&rsquo;utilisation des escaliers n&rsquo;a n\u00e9cessit\u00e9 aucunes indications, messages s\u00e9rieux ou publicit\u00e9s choc : un simple appel \u00e0 l&rsquo;instinct joueur a suffit pour inciter les passants \u00e0 reconsid\u00e9rer leurs habitudes. Il est int\u00e9ressant de r\u00e9aliser \u00e0 quel point ce sont de petites choses qui peuvent allumer l&rsquo;\u00e9tincelle, comme le simple fait de d\u00e9clencher une note de musique \u00e0 chacun de nos pas! Transformer une exp\u00e9rience routini\u00e8re et m\u00eame parfois d\u00e9sagr\u00e9able en une surprenante source d&rsquo;interactions et de bonne humeur, voil\u00e0 un mandat int\u00e9ressant qui a \u00e9t\u00e9 rempli \u00e0 merveille avec ce projet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment amener les citoyens \u00e0 adopter des habitudes de vie plus saine d&rsquo;une fa\u00e7on amusante, voil\u00e0 le mandat de The Fun Theory, une initiative de Volkswagen. Dans ce cas-ci, promouvoir l&rsquo;utilisation des escaliers n&rsquo;a n\u00e9cessit\u00e9 aucunes indications, messages s\u00e9rieux ou publicit\u00e9s choc : un simple appel \u00e0 l&rsquo;instinct joueur a suffit pour inciter les passants [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.des7052.uqam.ca\/index.php?rest_route=\/wp\/v2\/posts\/384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.des7052.uqam.ca\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.des7052.uqam.ca\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.des7052.uqam.ca\/index.php?rest_route=\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.des7052.uqam.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=384"}],"version-history":[{"count":0,"href":"https:\/\/www.des7052.uqam.ca\/index.php?rest_route=\/wp\/v2\/posts\/384\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.des7052.uqam.ca\/index.php?rest_route=\/wp\/v2\/media\/385"}],"wp:attachment":[{"href":"https:\/\/www.des7052.uqam.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.des7052.uqam.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.des7052.uqam.ca\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}