{"id":595,"date":"2013-04-25T22:07:29","date_gmt":"2013-04-25T22:07:29","guid":{"rendered":"http:\/\/des7052.lacamaraderie.com\/?p=595"},"modified":"2013-05-11T20:30:18","modified_gmt":"2013-05-11T19:30:18","slug":"il-fait-beau-dans-le-metro","status":"publish","type":"post","link":"https:\/\/www.des7052.uqam.ca\/?p=595","title":{"rendered":"Il fait beau dans le m\u00e9tro"},"content":{"rendered":"<p>Un peu plus de 10 ans seulement apr\u00e8s son ouverture, la premi\u00e8re campagne de valorisation du m\u00e9tro de Montr\u00e9al est lanc\u00e9e en 1977. On y vente la joie de vivre et le bien-\u00eatre sens\u00e9 \u00e9maner du m\u00e9tro, insistant sur le fait que le transport en commun est comme une grande famille, chor\u00e9graphie endiabl\u00e9e et jingle accrochant \u00e0 l&rsquo;appuie. Cette publicit\u00e9 tente ainsi de v\u00e9hiculer une image moderne et dynamique du m\u00e9tro, esp\u00e9rant convaincre la population d&rsquo;entretenir une vision positive, et m\u00eame de l&rsquo;attachement, \u00a0pour le m\u00e9tro.<\/p>\n<p>Normalement appr\u00e9ci\u00e9 d&rsquo;un point de vu utilitaire uniquement &#8211; et encore -, on s&rsquo;efforce ici de montrer en quoi prendre le m\u00e9tro poss\u00e8de, au contraire, la potentialit\u00e9 de devenir une exp\u00e9rience unique \u00e0 partager. Le visionnement de cette publicit\u00e9 fit germer dans mon esprit les balbutiements de \u00ab\u00a0Y va faire beau\u00a0\u00bb, un projet qui tentera de d\u00e9montrer comment le rassemblement peu permettre de qualifier un lieu public.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un peu plus de 10 ans seulement apr\u00e8s son ouverture, la premi\u00e8re campagne de valorisation du m\u00e9tro de Montr\u00e9al est lanc\u00e9e en 1977. On y vente la joie de vivre et le bien-\u00eatre sens\u00e9 \u00e9maner du m\u00e9tro, insistant sur le fait que le transport en commun est comme une grande famille, chor\u00e9graphie endiabl\u00e9e et jingle [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":1011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.des7052.uqam.ca\/index.php?rest_route=\/wp\/v2\/posts\/595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.des7052.uqam.ca\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.des7052.uqam.ca\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.des7052.uqam.ca\/index.php?rest_route=\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.des7052.uqam.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=595"}],"version-history":[{"count":6,"href":"https:\/\/www.des7052.uqam.ca\/index.php?rest_route=\/wp\/v2\/posts\/595\/revisions"}],"predecessor-version":[{"id":1138,"href":"https:\/\/www.des7052.uqam.ca\/index.php?rest_route=\/wp\/v2\/posts\/595\/revisions\/1138"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.des7052.uqam.ca\/index.php?rest_route=\/wp\/v2\/media\/1011"}],"wp:attachment":[{"href":"https:\/\/www.des7052.uqam.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.des7052.uqam.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.des7052.uqam.ca\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}